Strange Marketing

I'm always struck by the difference in European and American marketing. For one thing, the American style seems more polished and manipulative, while the European style seems often cruder and simpler, although I must admit the difference has changed a lot in the last 10 years and is virtually absent in Northern Europe.

The strangest marketing I have seen has been models of vehicles, specifically Volkswagens. Rather than using a Pink Floyd song to market a VW Golf, there have been Pink Floyd models, with their own special badge. I have also seen Bic model Golfs, as in the cigarette lighter. Here's an even better marketing trick, as it doesn't involve any payment of royalties.